Community Trust

Hamilton Academical FC Community Trust   SCO38553


The Hamilton Academical Community Trust was established and granted charitable status in August 2007 and is administered by both staff and volunteers from the Community Trust office within the stadium, New Douglas Park, Hamilton.

Our Trustees recognise the significant importance of the role of our Club and it’s ongoing potential  within the local and wider community.  The attraction of the game can be  inspirational to all walks of life, regardless of their age, race, health and abilities. We are able to offer our Trust as a robust and  integral part of the community and offer a platform for fostering a community spirit between all statutory and non-statutory services and support. We are incredibly proud to have  a close association and working relationship with many organisations across the local and wider community.

Hamilton Academical FC are the only SPFL registered  Club within South Lanarkshire and who actively  provide the Trust with a unique focal point to allow the vision and practice of the Trust to become the reality of  readily identifying and supporting those who are in need.

The Scottish Index of Multiple Deprivation (SIMD) 2006 has highlighted that the  anti-social behaviour, economic difficulties,  unemployment and poor health and welfare   impacting upon our communities throughout Scotland;  resulted in South Lanarkshire being assessed as the fourth poorest region in Scotland.

Children and young people can be regularly faced with many obstacles in life, this is more evident in families who are exposed to the stressful consequences of  addiction, alcoholism, abuse, poverty, suicide and caring for a loved one with additional support needs or ill health, to name but a few.

Community Engagement:
In partnership with South Lanarkshire Education & Inclusion Department,  Police Scotland, our in-house Community Outreach Team and our varied network partnerships whose common goal of  working with and supporting the community, including the disadvantaged,  those with additional support needs and the vulnerable, with an  emphasis on raising self esteem and a desire for success by increasing their awareness of the services and support available to help achieve a balanced, healthy and more fulfilled and happier way of life.

We deliver coaching and participation initiatives to the community as a whole by
engaging with Primary and Secondary schools, delivering exercise classes and the 5 Skills Challenge Programme to every young person resulting in them attaining their Skills Diploma. On these visits we are accompanied by the local Community Police Officer who delivers lessons  and advice on vandalism, the avoidance of and the negative impact placed upon society.

Community Coaching:
An integral part of the Community Trust’s activities is the continual development and success of  our Community Coaching programme. This allows our coaches  to reach into all areas of  society and thereby create a conduit back to our Community Outreach Team of staff and  volunteers who can meet with, provide counselling  and sign post to any of our in-house and external support groups/agencies to help, assist and guide those who may be experiencing difficulties across the spectrum.

Children and young people may find it difficult to  trust and share issues they have including, i.e. family abuse and poverty. Yet, while the main benefits of team participation programmes inevitably lead to improved fitness levels, greater communication skills, enhanced discipline and a general feeling of emotional wellbeing as a result of being an important member of our initiative. This outlet can ultimately help many  feel secure and confident to cope with difficulties faced at home, school,  social and familial wider areas of their lives. Children and young people can then have the best opportunity to fulfil their potential assisting them to succeed and achieve the best results they can in their lives.

Our successful Community Coaching programme operates 3 days per week and is aimed at offering sporting skills to children and young people age 4 – 14 years.

We have an average footfall around 80-120 children joining our Programme per week and numbers are continually growing.

As well as supporting the Community as a whole, our Programme is also an excellent opportunity to allow the Club to identify possible players for our Elite Academy as well as being a regular  marketing campaign, allowing us to promote our Club and the fantastic work we do.

In addition to our weekly Community Coaching, we offer various coaching camps outwith Term Time. Allowing children and young people to channel their energies into constructive football experience, playing at our state of the art 4G pitch and receiving coaching from our experienced Community Coaches.  These are extremely successful and are full to capacity within a short time of advertising. As well as professional our main ethos is to improve health, well being and have FUN.

Community Trust “Red Bus”
Our iconic “Red Bus” offers hot and snacks, covered seating area, wi-fi access and is a great permanent fixture at the Stadium.  Used  by several Community Groups, our “Red Bus”  is a unique, well received and recognisable aspect of our Community Trust.

Not only from a refreshment aspect required at events, our upstairs deck acts as an additional seating area and shelter to cope with our unpredictable weather and acts as a host for many fun day and fundraising events for facepainting, arts & crafts or small admin site to accommodate many aspects of running charity events for the public.

This feature allows our Club to engage and interact regularly with many charities and local organisations and helps reduce the problem of searching for suitable venue location to host events, meaning the local and wider community frequently meet at our stadium allowing natural partnerships to evolve between our Club and the Community.

Our “Red Bus” has had a positive impact on many areas within the local and wider community including disadvantaged children and young people, individuals socially isolated, unpaid carers, the elderly and also the less able within the community.

In addition, our “Red Bus” acts as a great commodity for our Youth Academy players and parents, parked in close proximity to our Main Stand serving hot food, drinks, snacks and refreshments which encourages parents, especially those with younger children or elderly parents to remain within the stadium during training and match days.

The “Red Bus” is also an important fixture during our 1st Team home games, offering food and refreshments to volunteers, supporters and officials during the match. Mindful of meeting the financial needs within the wider community, our prices are extremely competitive and budgeted to suit those who may otherwise view these purchases as a luxury.